2 Public Relations Professionals Awarded SFPRN Recognition for 2012! | PRLog

2 Public Relations Professionals Awarded SFPRN Recognition for 2012! | PRLog.

2 Public Relations Professionals Awarded SFPRN Recognition for 2012



PRLog (Press Release) – Dec 10, 2012 –
sfprn (http://sfprn.com/)

The Cento Group & Atlantis Photography & Design




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The South Florida Public Relations Network

2 Public Relations Professionals Awarded SFPRN Recognition for 2012!

Dec. 10, 2012 Boca Raton, FL – For the first time since founding the South Florida Public Relations Network on Labor Day, September 2006 by long-time South Florida publicist Linda Hamburger, two talented marketing & public relations professionals are being recognized for their efforts to inspire and contribute to the group in 2012.

“This is the first year that working professionals are being recognized versus a student or working intern,” said Linda Hamburger, Founder of the South Florida Public Relations Network.

Barry R. Epstein Associates, Inc. has been the impetus that inspired the group and showed me the way by supporting my professional goals. The PR firm offers a wide variety of public relations and marketing services including but not limited to opportunities for Corporate Social Responsibility, business and professional introductions, Press Releases, Community Relations, and Special Events publicity.

The PR firm has been in business for over 30 years and is known as the “Boca Relations Firm” providing a broad range of business advisory services for clients in need of understanding of and access to the business, political, civic and media leaders of Boca Raton and environs.

Pete Garcia Cento, Managing Director of The Cento Group, began his career in PR & marketing career more than 20 years ago in South Florida and has represented numerous Fortune 100 & 500 companies including Burger King, Publix Super Markets, Pfizer, Target, Anheuser-Busch, Toyota, MundoFOX, The Home Depot, University of Miami, U.S. Department of Homeland Security and the Federal Emergency Management Agency. Pete is one of the most valuable contributors to the SFPRN and PR Daily Digest for both content and enthusiasm.

Cento, who lives in Naples, FL, serves as co-moderator and west coast chapter manager of SFPRN, recruiting new communications, marketing & PR pros in Naples and Fort Myers. Since 2006, he has chaired various professional development committees for the Miami Chapter of the Public Relations Society of America and was a former board member & publicity chair for PRSA Gulf Coast Chapter. Cento is currently active with the Florida Public Relations Association, Southwest Florida Chapter (FPRA) and is a member of the Southwest Florida Hispanic Chamber and the Florida Diversity Council, Southwest Florida Chapter.

A certificate of appreciation will be forthcoming along with a gift card.  The South Florida Public Relations Network (SFPRN) appreciates all the help and support from Business Wire in supporting this selection.

Contact information for Pete: 
Pete Garcia Cento, 6052 Towncenter Cir, Naples, Fla. 34119, Phone: 239.273.4467, Email: thecentogroup@me.com, Blog https://thecentogroup.wordpress.com

To Contact Barry Epstein: 
Barry R. Epstein Associates, Inc.
11922 Waterwood Drive, 
Boca Raton, FL 33428
Phone: 561.852.0000 http://www.publicrelations.nu

About the South Florida Public Relations Network


The South Florida Public Relations Network (SFPRN) & PR Daily Digest is an independent resource for public relations and marketing specialists with a particular emphasis for people and organizations located throughout Broward, Palm Beach, and Dade Counties.

SFPRN Founder

Linda Hamburger



Our sponsors: http://sfprn.wordpress.com/meet-our-sponsors


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10 Biggest Social Media Crisis-Related Lessons of 2012

10 Biggest Social Media Crisis-Related Lessons of 2012.

By Melissa Agnes, Social Media Crisis Manager, Speaker and Consultant

From Internet defamation to social media crises and one’s online reputation management, it seems that every other week a new brand is teaching us all a lesson or two in proper online conduct and social media crisis management.

As I reflect back on 2012, I remember early on in the year when the Altimeter Group released a report stating that 76% of social media crises could have been avoided. As I think back to all of the social media crises and issues that have taken form online over the past 12 months, I can’t help but think that, if that number hasn’t gone up, it surely could not have gone down either! It seems that this year has been filled with social media debacles that have put numerous brands’ reputations at risk.

So how can you protect your brand from falling into that unfortunate 76%? Of course, you can (and should) develop a social media crisis management plan, but that takes a few weeks at best. So, before we journey off into the new year, let’s reflect back upon all the lessons that have been plainly laid out for us, time and time again by different brands facing different online debacles throughout this past year. If each brand could really learn these lessons, it would be a very big step towards not falling into that unacceptable 76%.

The 10 Biggest Social Media Crisis-Related Lessons of 2012 

  1. Real-time is NOT an option, but a must and a highly critical expectation of your audience
  2. In order to respond and react to an online threat in real-time, one must be monitoring the social discussions around one’s brand
  3. Trust, sincerity and compassion go a very long way in a crisis
  4. Ignoring a social media or online issue only makes matters worse
  5. The sooner you respond to an online threat, the more chances you have at coming out of it with zero repercussions to your brand’s reputation or bottom-line
  6. Every employee is a spokesperson for your brand and needs to be trained as such
  7. Having a mentality of “always focusing on building a relationship with your market” will always lead you in the right direction when it comes to your social media crisis communications
  8. Double check that you’re posting from the correct account before pressing “post”
  9. Identify the difference between negative posts and unacceptable posts, and develop a way of dealing with both types of online comments and tweets
  10. A crisis can strike out of thin air, when least expected. That’s why it’s so important for every single company and organization to be prepared with a social media crisis management plan

As I reflect back on the last year of online crises and issues that we’ve all been witnesses to, I can’t help but be reminded of the importance of learning from others’ mistakes – and teaching what we learn to those responsible for interactive on behalf of our brand. So if I can ask one last thing of you before the year comes to a close, it’s please, please, please, at the very least, learn the first 9 lessons above and plan to achieve the 10th, if you haven’t already.

About the Author: Melissa Agnes is a social media crisis specialist and online reputation manager. She works with global organizations, Universities, government agencies and non-profits, helping them better protect their brands and reputations from online attacks. Melissa writes a daily social media crisis management blog over atMelissaAgnes.com and is the creator of The Social Media Crisis Academy. You can connect with Melissa on Twitter and Linkedin.