What are the Most Common Errors our Editors Catch in Your Press Releases?
By Phil Dennison, Senior Marketing Specialist, Business Wire
If there’s one thing our customers are almost universally in agreement about, it’s how fantastic our editors are. In our more than 20 newsrooms around the world, our eagle-eyed staff are constantly on the lookout for little errors that might otherwise go unnoticed during the press release writing and approval process. When they find them, they immediately alert the sender before we transmit the release, saving many an error from appearing in media in boxes, on social media or anywhere else.
The data bears it out – Business Wire issues far, far fewer corrections than any other wire services.
According to our internal reports, here — in no particular order — are the ten most frequent catches by our editors in your press releases:
1) Wrong day/date/time zone agreement.
2) Bad or broken hyperlinks.
3) Inconsistent references to the same company, people or product names.
4) Wrong usage of similar sounding words; e.g. their/there, then/than, effect/affect, and so on.
5) Wrong dates or old info recycled from a previous version of the release.
6) Apostrophe and possessive errors like “it’s” vs. “its.”
7) Company name missing in headline.
8) Footnotes referenced but not included in the release.
9) Improper use of quotation marks.
10) Missing or incomplete contact info and/or photo captions.
You should always make sure your release is as complete and as correct as possible before submitting it, but if anything slips through, we’ll be there to catch it!