FDMA February Meeting: Get your Direct Mail License to Kill
Posted by oncallpr
Are you “killing it” at direct mail?
Do you know how to integrate the online and the direct mail worlds?
Want to add a PROVEN new (mature) channel in a 2.0 way?
Keeping Direct Mail Relevant
in an Online World
Event Speaker: Dave Lewis, President, SnailWorks
Dave Lewis is a recognized innovator in the direct mail industry. Dave was one of the creators of trackmymail.com, now a part of Pitney Bowes, and a co-founder of SnailWorks™, the first web-based company dedicated to integrating direct mail and the online world. He has been working in the direct mail industry for more than 30 years, and has held almost every possible position, from a letter carrier in the 1970’s to operations and marketing positions to a company owner.
An acclaimed speaker, Dave has spoken at National Postal Forums, dozens of PCC meetings and other industry events. In fact, in 2008 he was awarded MFSA’s Luke Kaiser Educational Award for his efforts. Dave has spoken on topics from mail piece design, to Intelligent Mail, and using Multi-Channel Marketing. His approach is casual and entertaining, but always informative.