Interesting article by Josh Berkman, President, Piston Communications, about when and how to effectively pitch the media and get the most coverage for you and your clients.
When I think about my greatest hits, they all have one thing in common: They embodied at least four of the main elements. In other words, the bait was tasty. There’s a science to selecting your bait and tackle, but first, it’s worth reviewing the six elements.
Timeliness: Why now?
Proximity: Local news is news to someone. Who is it?
Human Interest: Can you tell this story at a backyard barbecue or cocktail party and expect that a crowd will gather around?
Prominence: Anybody famous?
Conflict: Man vs. man? Man vs nature? Man vs. himself?