Great info about press releases, earned media, building awareness and acquiring audience, written by Author Sarah Skerik, PR Newswire’s vice president of strategic communication, and the author of the ebook Driving Content Discovery. Follow her on Twitter at @sarahskerik.
In late May, Google rolled out an update to its Panda algorithm that targeted low quality content, affecting a variety of content distributors and press release websites, including PR Newswire. By “low quality content,” we’re referring specifically to press releases that were used in efforts to manipulate search rankings. These releases were of little-to-no redeeming value for readers.
In an ensuing audit of the content of our site, we identified the spam press releases which had had been generating inordinately high inbound links and traffic due to the black hat SEO tactics their issuers employed. Those releases have since been deleted, and we’ll be monitoring our site content for unusual levels of inbound links, traffic and other red flags on an ongoing basis.
Distribution is about more than just one web site
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