Online Resume Submissions: 5 More Ways To Make It Through The System

Online Resume Submissions: 5 More Ways To Make It Through The System.

Image of Online Resume Submissions: 5 More Ways To Make It Through The SystemApplicant Tracking Systems (ATS) are not new and most job hunters are well aware of them.  A company uses an ATS system to track all the resumes it receives.  This computer software reads each resume and weeds out the ones that don’t match up with specific job openings.  According to Preptel, a job search services firm, an ATS can have a rejection rate of 75%.  This rejection rate can be due to things like not having at least once inch margins or not having relevant keywords. However, Preptel also suggests:

1.  Using ‘Work Experience’ vs. ‘Accomplishments’ etc.  Using less common headings could mean that particular section of your resume doesn’t appear at all in the system’s formatted version.

2.  Always put the employer name first, and then the dates.  An ATS will look for company names.

3.  Don’t include tables or graphs, and stick to a clear, easy-to-read typeface.  Preptel recommends Arial, Tahoma, Calibri, Georgia, Impact, Courier, Lucinda or Palatino.

4.  Never send a PDF.  Many company systems lack a standard way to structure them and they are often garbled.  This also happens with resumes pasted into the body of an email.  Preptel recommends uploading your resumes as a Word attachment.  Check and follow any guidelines provided on the company’s site.

5.  Don’t be afraid of submitting a three-page resume.  ATS software will scan it regardless of the length.


The Supreme Silliness of B2B Social Media: Who’s Really Talking To Who?

The Supreme Silliness of B2B Social Media: Who’s Really Talking To Who?.

The Supreme Silliness of B2B Social Media: Who’s Really Talking To Who? 08/13  #SocialMedia #Advertising

Happy Thursday!  A great article written by Anne C. Graham about B2B Social Media and who is really talking to who.   — Pete E Cento, Cento Marketing Group

The Supreme Silliness of B2B Social Media: Who’s Really Talking To Who?

Image of The Supreme Silliness of B2B Social Media: Who’s Really Talking To Who?By Anne C. Graham, Author of Profit In Plain Sight, Speaker of the Year, Accelerator

“Don’t worry, you don’t even have to look at any of this stuff… I’ll look after it for you”promised the new assistant I hired after stumbling across her blog post on the difficulties of finding good assistants.  Her post caused me to rethink my skepticism about business-to-business (B2B) social media, because it quickly grabbed my attention and converted me into a client.

Her words were music to my ears, yet also troubled me.  I rarely read blogs or the Twitter feeds a former assistant subscribed me to.   I’m of the generation that’s never on Facebook because I have a thriving business to run, and clients to serve who want to build deeper relationships through authentic face-to-face interactions.

The premise of social media is that it’s SOCIAL, and I’m not the only one outsourcing it in the interests of time.  So if tweets, blogs, Facebook, and Linked in posts produced by my assistant are only ever being monitored by their assistant, who do we think we’re fooling with this pseudo-relationship silliness, and how does that ever help social media become part of our toolkit for building relationships?  Relationships are not based on clicks and likes.  They’re based on real people finding common ground and having ongoing meaningful exchanges that add value to both parties.

Most social media is just silly noise.  Yet, as I’ve rethought this I believe good content, well targeted, may prove to be highly effective advertising which can build awareness… awareness can build trust… trust can build a desire to connect and explore more deeply, as it did with me when I read my assistant’s blog post.  Never assume that the person you’re tweeting or posting to is actually reading your stuff.  Your “advertising” must go beyond irrelevancy to grab their assistant’s attention, who may plant seeds for direct communication.

My plan for best practices that get past the silliness of assistants talking to assistants is to make sure that everything my assistant sends out on my behalf will add value to whoever reads it, in one of 5 ways:

  1. It will save them time
  2. It will show them how to save or make money
  3. It will help them solve the problems they’re grappling with (that’s why the blog post my assistant wrote caught my attention)
  4. It will provide some sort of feel good or entertainment value
  5. It will give them confidence or peace of mind.

How did I do in this article?  Perhaps I saved you time by giving you a new perspective, helped solve questions you have about whether to engage in social media or not, or gave you a sense of confidence that you’re already on the right track.

I’m still in the experimental stage of social media, because like many people I believe I “have to at least try it”.  My assistant is fulfilling her promise beyond my expectations.  These days my tweets are being retweeted and favorite by complete strangers whom I have no relationship with, which somehow feels very inauthentic.  So my jury is still out in terms of whether social media will ever really help build great relationships.

In the meantime… have your people tweet my people with your comments or perspectives.

 About the Author: Noted Author, Speaker, and Accelerator Anne C. Graham is known for solving pesky business challenges with practical, uncommon approaches.  Her latest book, Profit In Plain Sight, shows leaders how to grow their bottom line significantly in less time than they’re spending on email, so that they never again have to say “We Don’t Have The Budget For That!”.  Find blog and free resources at, or connect or  

Updated Tactics for Issuing Press Releases Across Multiple Markets

Happy Monday! Great information about creating unique, quality content for distributing press releases across multiple markets. Have a great day! — Pete E Cento, Cento Marketing Group, Aug. 04,2014

Beyond PR

It’s not unusual for an organization to issue similar announcements across a variety of markets. Whether announcing award recipients, regional services or a multi-city tour, developing localized press releases with similar themes for multiple markets is a common and necessary PR tactic, and using a template for the messages has long been standard practice.

However, PR Newswire’s new copy quality guidelines caution against using templates, and for good reason.  Google’s recent Panda update targeted low quality content, and multiple redundant articles on the same or similar topics with slightly different keyword variations were specifically cited as indicators of low quality content.

So what’s a PR pro to do when faced with the task of creating similar announcements for multiple markets?  Here are some tips for developing messages that won’t be flagged as low quality content and (bonus!) are more likely to garner the attention of journalists, bloggers and local audiences:

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