The PR Daily Digest and SFPRN are valuable tools available at no cost to Marketing, PR, Media Relations, Social Media and Communication professionals in Southwest Florida and Broward, Miami-Dade, Monroe and Palm Beach Counties.
— Pete E Cento, Co-Moderator and West Coast Chapter Managers of SFPRN and the PR Daily Digest.
MIAMI (CBSMiami) – Fresh uniforms and many smiling faces across South Florida Monday morning as the 2014-2015 school year got underway.
Many CBS4 viewers, from Miami-Dade and Broward Counties, shared their back-to-school shots featuring happy faces, ready to greet the sound of the year’s first school bell.
Click the play button above–or click here–to view photos.
The Supreme Silliness of B2B Social Media: Who’s Really Talking To Who? http://bit.ly/1pOvDZT @CommPR.biz 08/13 #SocialMedia #Advertising
Happy Thursday! A great article written by Anne C. Graham about B2B Social Media and who is really talking to who. — Pete E Cento, Cento Marketing Group
The Supreme Silliness of B2B Social Media: Who’s Really Talking To Who?
Happy Monday! Great information about creating unique, quality content for distributing press releases across multiple markets. Have a great day! — Pete E Cento, Cento Marketing Group, Aug. 04,2014
It’s not unusual for an organization to issue similar announcements across a variety of markets. Whether announcing award recipients, regional services or a multi-city tour, developing localized press releases with similar themes for multiple markets is a common and necessary PR tactic, and using a template for the messages has long been standard practice.
However, PR Newswire’s new copy quality guidelines caution against using templates, and for good reason. Google’s recent Panda update targeted low quality content, and multiple redundant articles on the same or similar topics with slightly different keyword variations were specifically cited as indicators of low quality content.
So what’s a PR pro to do when faced with the task of creating similar announcements for multiple markets? Here are some tips for developing messages that won’t be flagged as low quality content and (bonus!) are more likely to garner the attention of journalists, bloggers and local audiences:
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