Happy Monday! Great information about creating unique, quality content for distributing press releases across multiple markets. Have a great day! — Pete E Cento, Cento Marketing Group, Aug. 04,2014
It’s not unusual for an organization to issue similar announcements across a variety of markets. Whether announcing award recipients, regional services or a multi-city tour, developing localized press releases with similar themes for multiple markets is a common and necessary PR tactic, and using a template for the messages has long been standard practice.
However, PR Newswire’s new copy quality guidelines caution against using templates, and for good reason. Google’s recent Panda update targeted low quality content, and multiple redundant articles on the same or similar topics with slightly different keyword variations were specifically cited as indicators of low quality content.
So what’s a PR pro to do when faced with the task of creating similar announcements for multiple markets? Here are some tips for developing messages that won’t be flagged as low quality content and (bonus!) are more likely to garner the attention of journalists, bloggers and local audiences:
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