Happy Friday! Great article from BusinessWired about how reporters use social media in 2014. — Pete E Cento, Cento Marketing Group, Naples, FL
In the piece, “The Role of Social Media in Today’s Newsroom” Business Wire senior editor Paul Bowman takes a closer look at how today’s reporters are utilizing social media in their day-to-day work. And the results are somewhat surprising. While today’s reporters rely heavily on social media and company newsrooms for research and article promotion, they are not interested in receiving pitches on this channel.
So how can you influence reporters across social channels, without directly pitching them? Read on to find out: http://www.commpro.biz/social-media/social-media-pr-social-media/role-social-media-todays-newsroom/