PR Debate: Google vs. Facebook: Which Platform Should You Really Care About?

Good morning and happy Monday! Interesting article by Hannah Kelly, Business Wire Paris, PR Debate: about Google vs. Facebook: Which Platform Should You Really Care About?

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By Hannah Kelly, Business Wire Paris

The changing face of the news coverage and visibility scene

It’s the hottest debate in 2014: SEO for discovery or social sharing for impact?

2014 started off innocently enough.  First Google Hummingbird made major changes regarding news release visibility.  Then midway through the year Facebook launched FB Newswire, to increase the visibility of news.  Suddenly it was clear.  Facebook and Google were directly competing to see which service was more effective at surfacing a story and driving action because of it.
google vs facebook
Fact:  Both Google and Facebook are hungry for your news.

Recently, Parse.ly investigated data from around 8 billion page views of approximately 200 news sites with the results that 38% of referrals were generated by Google and 26% by Facebook.  While this statistic may not help Google overtake Facebook in the race to win the visibility war, it does providing an interesting opportunity…

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