Early PR Lessons from Tropical Storm Harvey

One last crisis lesson that we hope is being practiced in the disaster areas is the need for patience. That applies to those in need as well as the organizations and government units helping in recovery. As Linda Rutherford, CCO of Dallas-based Southwest Airlines, noted in her recent article about her brand’s booking-related crisis last summer when nearly 2,000 flights were cancelled, the volume of inquiries during a crisis can be enormous.

Source: Early PR Lessons from Tropical Storm Harvey