@WildCatsEnterprises @RagansPRDaily #Friday #WritingTips
Interesting piece in today’s @RagansPRDaily offering 7 tips for speedier, more pragmatic writing by Enchanting Marketing

7 tips for speedier, more pragmatic writing

By Robby Brumberg | Posted: December 14, 2017

Writers who wait for the perfect words are doomed to a dreary purgatory of half-finished work.

If you’re keen to become an efficient writing machine instead of a dithering nitpicker, Enchanting Marketing has an infographic for you. The piece offers seven tips to pursue pragmatism (and productivity) over perfection, including:

  • Perfectionists try to find the “best” ideas. Unfortunately, like Nessie, Bigfoot and Babe the Blue Ox, those probably do not exist. A pragmatist, however, chooses “a good idea and runs with it.”
  • Research can be a huge time-suck for writers. According to the infographic: “A perfectionist aims to write the definitive guide. A pragmatist aims to share a valuable guide.” You might also consider putting a time limit on your research to prevent getting sidetracked by sea lions, “Full House” cast members, string theory or the founding of Greenland.
  • What about first drafts? The infographic advises getting ideas onto paper (or the screen) instead of quibbling over “perfect sentences.” Get it in gear, and start writing.
  • When it’s time to revise your work, the graphic says to handle “one task at a time,” whether that’s hunting for typos, improving flow or rewriting sentences.

[FREE GUIDE: 10 ways to improve your writing today]

There’s plenty more where that came from, so take some time to read the rest of the ideas below—just not too much time.

How to Streamline Your Writing Process

15 top sources for social media news, tips and advice

@TuesdayPRSocialMedia
Interesting article appearing in today’s @PRDaily by Matthew Royse, a digital marketing director of Forsythe Technology, a global IT firm in Chicago. A version of this article originally appeared on his blog, Knowledge Enthusiast.

15 top sources for social media news, tips and advice

By Matthew Royse | Posted: December 12, 2017

There’s no shortage of blogs and websites that offer social media guidance, but which ones are worth following?

For a steady flow of solid insight and tips, bookmark these 15 standouts:

1. Buffer Blog

Buffer is a social media management platform. The company’s blog is a goldmine of helpful how-tos that cover the latest in social media tools, analytics and strategies.

2. Hootsuite

Hootsuite is another social media marketing and management dashboard. Hootsuite’s blog provides prescient guidance that can keep you on top of the latest digital trends.

3. Social Media Today

This site provides news, trends and best practices around enterprise social media and digital tactics. Social Media Today is an independent, online community for professionals in public relations, marketing, advertising and social media, with tons of guest posts to chew on. Learn how to be a contributor to this website.

[EVENT: Learn how to boost buzz, build your brand and engage employees on the hottest social media platforms.]

4. Social Media Examiner

Founded by Michael Stelzner, Social Media Examiner is one of the world’s largest social media magazines. The website is geared toward helping businesses harness social media, blogs and podcasts to fuel success.

5. HubSpot Marketing Blog

HubSpot is an inbound marketing and sales platform. The HubSpot Marketing Blog attracts more than 2 million monthly readers—and for good reason. The blog covers everything you should know about trends related to marketing and social media.

6. Mashable 

Mashable is a multi-platform media and entertainment company. Mashable’s social media section provides the latest social media news, as well as tips on how organizations can effectively use new channels and platforms. Learn how to be a contributor to this website.

7. Marketo Marketing Blog

Marketo is a marketing automation platform. The company’s blog provides best practices on an array of digital marketing topics, including marketing automation and social media tactics.

8. Inc.

Inc.’s social media section provides tips, techniques and tactics for savvy corporate social media promotion.

9. Forbes

In addition to all those “rich and famous” lists, Forbes also publishes news and analysis about social media’s influence on business and marketing.

10. Copyblogger

If you write or communicate for a living, this content hotspot is a must-read. Copyblogger’s social media section cranks out relevant, practical tips and advice to get the most out of social media activities. Copyblogger was founded by Brian Clark.

11. Content Marketing Institute

This website was founded by content marketing legend Joe Pulizzi. Bookmark the social media section for reliable, relevant tips to excel on a slew of digital platforms.

12. Ragan.com and PRDaily.com

Ragan Communications is led by Mark Ragan, a leader of the brand journalism movement. Ragan.com and PRDaily.com deliver news, how-tos and opinions on public relations, content marketing, social media, internal communication and speechwriting.

13. Business 2 Community

Peruse this sprawling website for loads of helpful articles about social media, email marketing, content marketing, sales and management. Learn how to become a contributor here.

14. Neil Patel’s blog

Serial entrepreneur Neil Patel is the co-founder of Crazy Egg, a website optimization tool. He’s also a prolific blogger. Patel has been lauded for producing step-by-step posts that help communicators overcome common social media and marketing challenges.

15. Alltop

Alltop, which was founded by Guy Kawasaki, curates social media news and headlines from across the web.

Matthew Royse is a digital marketing director of Forsythe Technology, a global IT firm in Chicago. A version of this article originally appeared on his blog, Knowledge Enthusiast.

Survey: Assessing the long-term damage of PR Crisis

@PRDaily
Survey: Assessing the long-term damage of PR crises https://www.prdaily.com/Main/Articles/23641.aspx via@PRDaily 12/01/17 #UnitedAirlines #Response #Uber #Internet #SocialMedia #BrandLoyalty #BrandPerception

Survey: Assessing the long-term damage of PR crises

By Robby Brumberg | Posted: December 1, 2017

Consumers might be willing to forgive, but they never forget.

New research from Clutch reveals that not all gaffes, scandals, dopey commercials or shocking incidents cause lasting damage, but some certainly do.

Exhibit A is United Airlines. Clutch found that 30 percent of the 500 consumers they surveyed would still feel “unsafe” flying United—more than seven months after that infamous passenger dragging incident.

Pepsi, on the other hand, seems to have escaped lasting repercussions for its embarrassing 2017 commercial fiasco. Just 1 percent of respondents reported any change in their fizzy beverage purchasing habits.

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The soda-swilling public might have forgiven Pepsi, but Uber has not fared as well. Sixty-five percent of respondents said they’d never even used the ride-booking service but had still heard about the company’s potholed reputation. The survey also found:

Consumers’ willingness to ride with Uber dropped from 60 percent to 47 percent immediately after Uber was in the news for multiple misdemeanors.

Social media can be a blessing and a curse for companies in turmoil. Bad news spreads quickly, but yesterday’s crises are almost immediately superseded by the next kerfuffle. As PR pro Jeremy Pepper notes in the report:

Now, more than ever, the internet has accelerated the time that people get over PR crises. It’s like a flash reaction, where people can get upset over one crisis but then quickly move onto the next.

Clutch’s findings seem to back this claim. Despite lingering concerns, 52 percent of respondents indicated they’d book a flight on United, and, perhaps even more telling, 44 percent said that “although they reacted negatively to United’s news coverage at first, they have since moved on.”

Time, it would appear, is the great PR equalizer, though brand loyalty and the impact on consumers’ wallets factor into whether a crisis becomes fatal or forgotten.

Read more about Clutch’s research on brand perception and crisis recovery here.