Pete Garcia Cento was born in Havana, Cuba. He graduated from Miami-Dade College with an Associate in Arts in Business Administration and Florida International University with a Bachelor of Science in Journalism + Communications and a minor in Photography & Art. #FIUALUM
As the face of Wild Cats Enterprises and The Cento Group, clients are assured that Pete Cento will be heading their team and getting them the quality results they expect. Cento’s well-earned reputation, extensive multi-industry background, ability to “pitch” the media and uncanny ability to connect people, presents a great benefit to all of his clients.
Pete Cento is also experienced doing radio voice overs, writing copy for commercials on radio and television, and acting as emcee for corporate events including fundraising, annual shareholder meetings, and press conferences.
Cento is a seasoned Social Media strategy and Public Relations professional with 20 + years experience helping clients in academia, the private sector, government and not-for-profit organizations as principal & VP of Communications for The Cento Group and Wild Cats Enterprises.
Cento first made a name for himself in broadcast journalism as news assignment desk editor/planner/manager, news producer, special project producer and managing news editor at CBS 4 WFOR Miami, ABC 7 Fort Myers, NBC/Telemundo 51 Southeast Florida, Univision Arizona KTVW 33, and Univision Miami WLTV 23.
Cento is also a disaster survivor working the aftermath of Hurricane Andrew, a category 5 hurricane impacting south Miami-Dade County in the early morning hours of August 24, 1992.
While working at WFOR CBS 4 (WCIX 6), Pete was involved in the station’s community rebuilding through Neighbors 4 Neighbors (originally Neighbors Helping Neighbors) which recently celebrated its 25th Anniversary.
Newsroom Emmy — Cento was also part of the award-winning Univision Arizona KTVW 33 news team that was honored with a newsroom Emmy in 2003 for developing a bilingual water safety and drowning prevention program aimed at educating the Hispanic/Latino community in Arizona.
Cento has successfully managed crisis situations at Burger King Corporation, University of Miami, AT&T Wireless, and the Comprehensive Everglades Restoration Plan (CERP). Hired after Hurricane Katrina in 2005 and then rehired in the summer of 2017 by the SBA following Hurricanes Irma and Maria in Florida, Puerto Rico, and the Caribbean,
Cento was deployed as bilingual PIO and External Affairs Field Specialist with the U.S. Small Business Administration and the Department of Homeland Security’s Federal Emergency Management Agency (FEMA) covering more than 50 natural disasters from California to Massachusetts and has managed crisis incidents for numerous clients.
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