Pete Garcia Cento was born in Havana, Cuba. He graduated from Archbishop Curley Notre Dame High School, Miami-Dade College with an associate’s degree in Business and Florida International University with a bachelor’s degree in Journalism and Mass Communications and a minor in Photography & Art. Cento also has experience doing radio voice overs, writing copy for commercials on radio and television, and acting as emcee for corporate events including fundraising, annual shareholder meetings, and press conferences.
Cento is a seasoned, multilingual Voice Over professional, Marketing, Social Media and Public Relations strategist with more than 20 years experience helping clients, academia, government and not-for-profit organizations as the principal & founder of The Cento Group.
Cento first made a name for himself in print journalism and broadcasting as a writer, news assignment desk editor/planner/manager, news producer, special project producer and managing news editor at CBS Miami 4, ABC 7 Fort Myers, NBC/Telemundo Miami and Univision Miami WLTV 23. Cento is also a disaster survivor in the aftermath of Hurricane Andrew, a category 5 hurricane impacted south Miami-Dade County in the early morning hours of August 24, 1992. While working at WFOR CBS 4, he was a part of the station’s community rebuilding through Neighbors 4 Neighbors which recently celebrated its 20th Anniversary. Cento was also part of the award-winning Univision Arizona news team that was honored with a newsroom Emmy in 2003 for developing a comprehensive bilingual water safety and drowning prevention campaign aimed at educating the Hispanic/Latino community in Arizona.
Cento has successfully managed crisis situations at Burger King Corporation, University of Miami, BellSouth, AT&T Wireless, Comprehensive Everglades Restoration Plan and the Miami-Dade Expressway Authority. From 2005 to 2012, Cento was deployed as Multilingual PIO and External Affairs Field Specialist with the U.S. Department of Homeland Security’s Federal Emergency Management Agency (FEMA) covering more than 40 natural disasters from California to Massachusetts and has managed crisis communications for numerous clients.
As the face of The Cento Group, clients are assured that he will be heading their team and getting them the quality results they expect. Cento’s well-earned reputation, extensive multi-industry background, ability to “pitch” the media and uncanny ability to connect people, presents a great benefit to all of his clients.