Hurricane Preparedness Week 2017

 Hurricane Preparedness Week | Hurricane Awareness Tours

It only takes one storm to change your life and community.Tropical cyclones are among nature’s most powerful and destructive phenomena. If you live in an area prone to tropical cyclones, you need to be prepared. Even areas well away from the coastline can be threatened by dangerous flooding, destructive winds and tornadoes from these storms. The National Hurricane Center and the Central Pacific Hurricane Center issue watches, warnings, forecasts, and analyses of hazardous tropical weather.

Hurricane Preparedness Week (May 7-13, 2017) is your time to prepare for a potential land-falling tropical storm or hurricane. Learn how with the daily tips below and related links. Share these with your friends and family to ensure that they’re prepared.


Hurricane Preparedness Week

Sunday, May 7th
Determine your risk

Find out today what types of wind and water hazards could happen where you live, and then start preparing now…

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Monday, May 8th
Develop an evacuation plan

The first thing you need to do is find out if you live in a storm surge hurricane evacuation zone…

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Tuesday, May 9th
Assemble disaster supplies

You’re going to need supplies not just to get through the storm but for the potentially lengthy…

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Wednesday, May 10th
Secure an insurance check-up
Call your insurance company or agent and ask for an insurance check-up to make sure…

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Thursday, May 11th
Strengthen your home

If you plan to ride out the storm in your home, make sure it is in good repair and up to local hurricane building code specifications…

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Friday, May 12th 
Check on Your Neighbor

Many Americans rely on their neighbors after a disaster, but there are also many ways you can help your neighbors before…

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Saturday, May 13th 
Complete your written hurricane plan

The time to prepare for a hurricane is before the season begins, when you have the time and are not under…

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Outreach Toolkit

Be a Force of Nature! Help us get the word out about preparing for hurricanes.

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Hurricane Awareness Tours

Tours are an opportunity for NOAA and its partner agencies to visit locations along the coasts that could be impacted by hurricanes. At each location, NOAA’s National Weather Service and partner agencies teach visitors about weather safety and preparedness. And at each location along the tour, folks can even take a look at one of the Hurricane Hunter airplanes and meet the pilots who fly into the storms to gather data. This year NOAA is partnering with the USAF Reserve, FEMA and FLASH, as well as many local partners, to bring the 2017 Hurricane Awareness Tours to locations in the Atlantic and Pacific Basins.

Caribbean Hurricane Awareness Tour – April 24, 25, 26, 27, and 29
Hurricane Awareness tour
Hurricane Awareness Tour, East Coast – May 7, 8, 9, 10, 11 and 12

National Hurricane Center: Live Broadcast for Students on May 10 at 10:30 a.m. EDT

A free webinar on hurricanes will be offered to grades 4, 5, and 6 on May 10 at 10:30 a.m. EDT. This webinar is part of the 2017 Hurricane Preparedness Week and the NOAA Hurricane Awareness Tour. The webinar will be broadcast live from the Raleigh/Durham stop of the Hurricane Awareness Tour.

During this free 45-minute webinar, students will hear from NHC scientists as well as NOAA AOC personnel who fly into hurricanes. The webinar will cover hurricane hazards, forecasting, observing hurricanes with airplanes, and hurricane preparedness. Classroom questions will be collected in advance of the webinar and questions will also be answered during the webinar.

The webinar will be presented by the Hurricanes: Science and Society team at the University of Rhode Island’s Graduate School of Oceanography in partnership with the NOAA National Hurricane Center and the NOAA Aircraft Operations Center. The purpose of the Hurricane Webinars is to raise awareness about hurricanes in advance of the 2017 North Atlantic hurricane season. Click here for registration.

Getting Ready for Hurricanes: A to Z Overview

How Prepared Are You For A Hurricane


Follow the National Weather Service on Facebook and Twitter for more information on hurricane preparedness.

5 ways to land a story in top-tier publications

5 ways to land a story in top-tier publications

By Blair Nicole | Posted: May 11, 2017
“How fast can you get my business featured in The Huffington Post ?”If I had a dime for every time a client or potential client asked me some variation of that question, I wouldn’t have to do PR anymore.

It’s not a bad question, but clients’ longings for Tier 1 media coverage are often misguided.

Good press coverage should be a helpful tool, not a means to an end. PR is a process, and a valuable one at that. A single placement in a Tier 1 media outlet can open doors, but you must have realistic expectations about getting there, and you should know how to make the most of it after the publicity happens.

Remember these guidelines:

1. Stop insisting on features.

If you’ll accept only features or profile pieces in major media outlets, your chances of ever getting covered are severely diminished.

Margie Zable Fisher wrote:

Every client wants a big profile of the company on the cover of a major magazine or newspaper, but most stories are about a “trend,” several companies, or some recent news with quotes from experts. Profiles are few and far between.

You must think like a reporter or journalist. Your business is never as exciting as you think it is, but if you tie it to a current event or trend and pitch it that way, you’re on the right track.

2. Make yourself available.

Journalists and bloggers do things on their time, not yours.

Shailesh Kumar, founder of Value Stock Guide, got featured in The New York Times—two years after he initially pitched the reporter.

He says: “I responded to a HARO query from the same reporter but on a different story. He did not contact me for the story I had responded to, but cold called me for this [different story] one year later.”

Reporters might not call back when it’s convenient for you. When they do come calling, don’t insist on doing things on your own terms. Journalists have a lengthy list of other credible sources ready to do the interview at a moment’s notice.

If you want the exposure, be available, be timely, be accommodating.

[RELATED: Find out how to make meaningful connections with your customers and journalists at the Practical PR Summit.]

3. Be patient.

Those behind the “overnight success” stories gracing The New York Times have worked tirelessly and have pitched its editors countless times.

Have realistic expectations going in. If you expect a response from a Tier 1 journalist your first time around, you’ll be let down. Successful companies view PR as a long-term strategy.

Media placements take months of relationship building, pitching and re-pitching, follow-up and then some—and sometimes that still leads to a no. Successful pros keep going (not to be confused with annoying or stalking their coveted reporters and editors).

Even after you get a reporter to commit to running a piece on your company or including you in a trend story, the writing and editing of that piece can take months. Contrary to what you may believe about our digital world, good stories take time to percolate.

Be strategic about pitching and patient in your expectations. Good publicity is worth both the effort and the wait.

4. Make newsjacking your new best friend.

If you’re not keeping up on trends and news in your industry, you should be. Terrific publicity opportunities come from being in the right place at the right time (or offering the right thing at the right time).

Madeline Johnson of The Market Council says: “Don’t think that top-tier media is going to just produce a story about you. Newsjack your story by tying it into the news.”

A great example is when Oreo newsjacked the Super Bowl in 2013, during the on-field power outage. Brand managers tweeted, “You can still dunk in the dark,” resulting in massive news coverage.

Small businesses and startups can take full advantage of newsjacking, too. Sometimes reporters want to write a story about a trending topic right then and there, and if you’re on the ball you can capture some of that coverage.

5. ‘Go big, or go home’ is terrible advice.

Tier 2 and smaller media outlets can also provide your business exposure, third-party credibility and traffic.

While you’re chasing national media mentions, flex your pitching muscles by building relationships with writers at smaller outlets. Not only could they lead to something bigger, but they will also help you establish yourself as a credible source in your industry.

Ryan Holiday, author of “Trust Me, I’m Lying: Confessions of a Media Manipulator,” calls this “trading up the chain.” You land your story in smaller news outlets and blogs and keep pitching the story up the chain until Tier 1 media can’t ignore you any longer.

Linda Parry of Product Launchers tells how her relationship with a local radio host led to her product getting covered on the “Today” show:

We contacted Lou Manfredini, a well-known home improvement expert to introduce him to our product, My Paint Saint. He fell in love with the concept and raved about it on his radio show. We further cultivated the relationship and began selling product in his two hardware stores. We were top of mind when he was invited onto the “Today” show to introduce new home improvement products.

Blair Nicole is the founder of Media Moguls PR. A version of this article originally appeared on the agency’s blog.

Here’s how to fast-charge your smartphone or tablet when you’re in a hurry

Here’s how to fast-charge your smartphone or tablet when you’re in a hurry

You’re leaving in 20 minutes and your smartphone’s battery is almost dead. Here’s how to get the maximum charge into your device in the least amount of time possible.

YouTube Trots Out Kevin Hart, James Corden to Woo Back Brands

YouTube Trots Out Kevin Hart, James Corden to Woo Back Brands

By . Published on May 04, 2017

Kevin Hart and YouTube Chief Business Officer Robert Kyncl onstage at the YouTube Brandcast at Javits Center in New York City on Thursday.
Kevin Hart and YouTube Chief Business Officer Robert Kyncl onstage at the YouTube Brandcast at Javits Center in New York City on Thursday. Credit: Photo by Noam Galai/FilmMagic for YouTube

After a spring of bad PR and advertiser boycotts over offensive video on its platform, Google‘s YouTube emphasized the safest content it had to offer at a presentation to ad buyers Thursday evening.

YouTube CEO Susan Wojcicki opened the event, which it calls Brandcast, by acknowledging the recent advertiser strife and committed to the changes being made to curb objectionable content. She reiterated a company apology on the subject, taking responsibility for ads that appeared near the worst types of content.

But YouTube also paraded a stream of brand-friendly celebrity talent across the stage, including James Corden, Kevin Hart and Katy Perry, who will appear in unscripted original series on YouTube. It also promoted a singing competition with Ryan Seacrest. And it pointedly identified the exclusive sponsor of the Seacrest show as Johnson & Johnson, one of many major marketers that halted spending with YouTube in March.

“In addition to a major investment in Google Preferred,” said Robert Kyncl, chief business officer at YouTube, “Johnson & Johnson Consumer Brands has signed on as the exclusive sponsor of one of these new shows, a talent competition produced by Ryan Seacrest called ‘Best.Cover.Ever.'”

Google Preferred is another safe zone for brands on YouTube, a curated package of video inventory that YouTube calls its most-viewed and most engaging, where marketers can be more certain of the content they’re buying.

The presentation, an annual event that Google calls its Brandcast, came during the yearly Digital Content NewFronts, when digital video publishers try to stoke the market for their content, much like TV networks promote their upcoming series at the upfronts.

YouTube said the original shows will run on its primary platform and with commercials, a new format for the company, not on the ad-free subscription service introduced more than a year ago with shows featuring its homegrown stars.

Creating shows to be supported by ads helps ensure that YouTube has premium content open to brands, not just user-generated or semi-pro content that could include unexpected landmines. It also comes as ad-free environments, from Netflix and HBO to Hulu‘s, proliferate.

“We see these shows as a way to partner with you to buck that trend,” Kyncl said, adding that the amount of ad-supported programming is in decline.

Other shows announced involve Ellen Degeneres, Demi Lovato and The Slow Mo Guys. Katy Perry will debut her next album live on YouTube, the company said.

Wojcicki also used Brandcast to show off the still-powerful, less-polished side of YouTube, reminding people that the platform is the home of “double rainbow guy” and giraffes giving birth. It has a billion visitors a month and an army of smaller creators with their own followings.

“YouTube is not TV. And we never will be,” Wojcicki said. “The platform that you all helped create represents something bigger. Together with our creators, you built one of the most dynamic, creative and inspiring communities in history.”

YouTube brought out Casey Neistat, one of its most popular vloggers, to talk about the impact the site has had on his life and his fans’ lives.

Smaller creators, however, have felt the squeeze from this year’s advertiser scrutiny. Some of its creators handle subjects that brands don’t want to support, and YouTube has turned off the ad flow to many of them.

Most obviously, earlier this year YouTube star PewDiePie (Felix Kjellberg) was dropped from Disney‘s talent roster after posting videos featuring anti-semitic jokes. Since then, more brands were spooked by even worse videos popping up on the site.

YouTube is not alone in the digital muck: Facebook recently suffered a shock after someone live-streamed an up-close shooting death.

While some advertisers had to review their strategies on YouTube, most observers don’t think the impact will be lasting. Brands still need to reach audiences, and YouTube continues to be uniquely positioned to do that.

Study: How social media sentiment affects your brand’s image

Study: How social media sentiment affects your brand’s image

By Kevin Allen | Posted: May 4, 2017
A single customer mishap can quickly grow into a PR nightmare.It can be severe, such as a man being dragged off a plane (United Airlines) or it can be relatively minor (Cracker Barrel and the tale of Brad’s wife). In either case, inaction—or action that is rude or dismissive—can allow the situation to boil over into a social media brouhaha.

The bottom line is this: Customer service matters more than ever, and new research from Corra proves it.

In the firm’s recent study, 88 percent of consumers said they have avoided an organization because of negative social media coverage. Nearly 90 percent of customers say they’re willing to give companies two chances to prove themselves before ultimately writing them off for good.

[RELATED: Learn how to engage employees through culture and communications atthe Culture & Engagement for Communicators Conference.]

The study reveals which online platforms customers use to complain:

1. Amazon

2. Facebook (personal page)

3. Yelp

4. Twitter

5. Facebook (group or business page)

6. Reddit

7. TripAdvisor

8. Better Business Bureau

9. Google Maps/Businesses

10. YouTube

It also shows which industries have the worst customer service:

1. Cable companies

2. Cell phone providers

3. Airlines

4. Restaurants

5. Retail stores

6. Banks

7. Online stores

8. Hotels

How an organization handles PR crises and negative online buzz can greatly affect its reputation, as well.

A recent Harris Poll revealed that 42 percent of U.S. consumers said United had a “bad” or “very bad” reputation when surveyed April 17-18, compared to 7 percent in late 2016.

That same study revealed that Delta experienced little, if any, negative impact from its debacle this spring that saw 3,000 flights cancelled in a five-day stretch. The airline actually saw a year-over-year boost from 2016, with 46 percent this year saying Delta had a “good” or “very good” reputation, compared to 34 percent late last year.

Two other organizations that saw major PR disasters last year, Volkswagen and Wells Fargo, are starting to see signs of recovery, according to the Harris Poll.

Volkswagen’s reputation fell to an all-time low in November 2015 with only 16 percent of people saying it had a good or very good reputation. Last month, 40 percent said so. Wells Fargo, which fell to 13 percent late last year, was back up to 31 percent last month.

Check out additional data on customer service—including how to improve yours—in the results of Corra’s “Roasted Reputations” study.

(Image via)


So this happened the other day. An American Airlines employee allegedly took a stroller from a woman boarding Flight 591 from San Francisco to Dallas Friday, and knocked her with it while she held a baby in her arms. The video covering this is trending on facebook. But the recording does not capture the alleged stroller incident and begins instead with a woman holding a baby and sobbing. Watch Video Here

Then another male passenger then appears to come to her defense saying, “What’s the guy’s name that did that with the stroller?” An employee comes into the frame and the male passenger says, “You do that to me and I’ll knock you flat.” The two men approach each other, fingers jabbing. The employee repeats, “Hit me,” and the passenger says, “I’ll knock you out.” The captain pulls the employee away.


Unlike what united airlines did, the airline releases the below statement within hours of the incident and mentioning that “The American team member has been removed from duty while we immediately investigate this incident.”


  1. They informed everyone that they are aware of the issued are taking immediate action.
  2. They give a clear message that “what they see on the video does not reflect their views”.
  3. They release the statement to media as opposed to letting that ad momentum on social media.
  4. They ensure that ABC news includes their statement in their reporting from the beginning.
  5. The airline adds that the woman and her family have been upgraded to first class for the remainder of their international trip.

Job well done American Airlines crisis management team!

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