@WildCatsEnterprises @RagansPRDaily #Friday #WritingTips
Interesting piece in today’s @RagansPRDaily offering 7 tips for speedier, more pragmatic writing by Enchanting Marketing

7 tips for speedier, more pragmatic writing

By Robby Brumberg | Posted: December 14, 2017

Writers who wait for the perfect words are doomed to a dreary purgatory of half-finished work.

If you’re keen to become an efficient writing machine instead of a dithering nitpicker, Enchanting Marketing has an infographic for you. The piece offers seven tips to pursue pragmatism (and productivity) over perfection, including:

  • Perfectionists try to find the “best” ideas. Unfortunately, like Nessie, Bigfoot and Babe the Blue Ox, those probably do not exist. A pragmatist, however, chooses “a good idea and runs with it.”
  • Research can be a huge time-suck for writers. According to the infographic: “A perfectionist aims to write the definitive guide. A pragmatist aims to share a valuable guide.” You might also consider putting a time limit on your research to prevent getting sidetracked by sea lions, “Full House” cast members, string theory or the founding of Greenland.
  • What about first drafts? The infographic advises getting ideas onto paper (or the screen) instead of quibbling over “perfect sentences.” Get it in gear, and start writing.
  • When it’s time to revise your work, the graphic says to handle “one task at a time,” whether that’s hunting for typos, improving flow or rewriting sentences.

[FREE GUIDE: 10 ways to improve your writing today]

There’s plenty more where that came from, so take some time to read the rest of the ideas below—just not too much time.

How to Streamline Your Writing Process

15 top sources for social media news, tips and advice

Interesting article appearing in today’s @PRDaily by Matthew Royse, a digital marketing director of Forsythe Technology, a global IT firm in Chicago. A version of this article originally appeared on his blog, Knowledge Enthusiast.

15 top sources for social media news, tips and advice

By Matthew Royse | Posted: December 12, 2017

There’s no shortage of blogs and websites that offer social media guidance, but which ones are worth following?

For a steady flow of solid insight and tips, bookmark these 15 standouts:

1. Buffer Blog

Buffer is a social media management platform. The company’s blog is a goldmine of helpful how-tos that cover the latest in social media tools, analytics and strategies.

2. Hootsuite

Hootsuite is another social media marketing and management dashboard. Hootsuite’s blog provides prescient guidance that can keep you on top of the latest digital trends.

3. Social Media Today

This site provides news, trends and best practices around enterprise social media and digital tactics. Social Media Today is an independent, online community for professionals in public relations, marketing, advertising and social media, with tons of guest posts to chew on. Learn how to be a contributor to this website.

[EVENT: Learn how to boost buzz, build your brand and engage employees on the hottest social media platforms.]

4. Social Media Examiner

Founded by Michael Stelzner, Social Media Examiner is one of the world’s largest social media magazines. The website is geared toward helping businesses harness social media, blogs and podcasts to fuel success.

5. HubSpot Marketing Blog

HubSpot is an inbound marketing and sales platform. The HubSpot Marketing Blog attracts more than 2 million monthly readers—and for good reason. The blog covers everything you should know about trends related to marketing and social media.

6. Mashable 

Mashable is a multi-platform media and entertainment company. Mashable’s social media section provides the latest social media news, as well as tips on how organizations can effectively use new channels and platforms. Learn how to be a contributor to this website.

7. Marketo Marketing Blog

Marketo is a marketing automation platform. The company’s blog provides best practices on an array of digital marketing topics, including marketing automation and social media tactics.

8. Inc.

Inc.’s social media section provides tips, techniques and tactics for savvy corporate social media promotion.

9. Forbes

In addition to all those “rich and famous” lists, Forbes also publishes news and analysis about social media’s influence on business and marketing.

10. Copyblogger

If you write or communicate for a living, this content hotspot is a must-read. Copyblogger’s social media section cranks out relevant, practical tips and advice to get the most out of social media activities. Copyblogger was founded by Brian Clark.

11. Content Marketing Institute

This website was founded by content marketing legend Joe Pulizzi. Bookmark the social media section for reliable, relevant tips to excel on a slew of digital platforms.

12. and

Ragan Communications is led by Mark Ragan, a leader of the brand journalism movement. and deliver news, how-tos and opinions on public relations, content marketing, social media, internal communication and speechwriting.

13. Business 2 Community

Peruse this sprawling website for loads of helpful articles about social media, email marketing, content marketing, sales and management. Learn how to become a contributor here.

14. Neil Patel’s blog

Serial entrepreneur Neil Patel is the co-founder of Crazy Egg, a website optimization tool. He’s also a prolific blogger. Patel has been lauded for producing step-by-step posts that help communicators overcome common social media and marketing challenges.

15. Alltop

Alltop, which was founded by Guy Kawasaki, curates social media news and headlines from across the web.

Matthew Royse is a digital marketing director of Forsythe Technology, a global IT firm in Chicago. A version of this article originally appeared on his blog, Knowledge Enthusiast.

Survey: Assessing the long-term damage of PR Crisis

Survey: Assessing the long-term damage of PR crises via@PRDaily 12/01/17 #UnitedAirlines #Response #Uber #Internet #SocialMedia #BrandLoyalty #BrandPerception

Survey: Assessing the long-term damage of PR crises

By Robby Brumberg | Posted: December 1, 2017

Consumers might be willing to forgive, but they never forget.

New research from Clutch reveals that not all gaffes, scandals, dopey commercials or shocking incidents cause lasting damage, but some certainly do.

Exhibit A is United Airlines. Clutch found that 30 percent of the 500 consumers they surveyed would still feel “unsafe” flying United—more than seven months after that infamous passenger dragging incident.

Pepsi, on the other hand, seems to have escaped lasting repercussions for its embarrassing 2017 commercial fiasco. Just 1 percent of respondents reported any change in their fizzy beverage purchasing habits.

[RELATED: Join us in Miami for the Do-It-All Communicator Conference]

The soda-swilling public might have forgiven Pepsi, but Uber has not fared as well. Sixty-five percent of respondents said they’d never even used the ride-booking service but had still heard about the company’s potholed reputation. The survey also found:

Consumers’ willingness to ride with Uber dropped from 60 percent to 47 percent immediately after Uber was in the news for multiple misdemeanors.

Social media can be a blessing and a curse for companies in turmoil. Bad news spreads quickly, but yesterday’s crises are almost immediately superseded by the next kerfuffle. As PR pro Jeremy Pepper notes in the report:

Now, more than ever, the internet has accelerated the time that people get over PR crises. It’s like a flash reaction, where people can get upset over one crisis but then quickly move onto the next.

Clutch’s findings seem to back this claim. Despite lingering concerns, 52 percent of respondents indicated they’d book a flight on United, and, perhaps even more telling, 44 percent said that “although they reacted negatively to United’s news coverage at first, they have since moved on.”

Time, it would appear, is the great PR equalizer, though brand loyalty and the impact on consumers’ wallets factor into whether a crisis becomes fatal or forgotten.

Read more about Clutch’s research on brand perception and crisis recovery here.

Miami Dolphins’ Stephen Ross and players announce massive community initiative

Miami Dolphins’ Stephen Ross and players announce massive community initiative

Miami Dolphins’ Stephen Ross and players announce massive community initiative


Owner Stephen Ross and the Miami Dolphins players have been working to find ways to make a positive impact on the South Florida community and this weekend, they announced a vast and potentially impactful series of initiatives.

Ross and the players have created a fund for advocacy and social justice programs. They will also highlight groups and organizations that tackle those challenges in the community during home games.

This season, the organization and players will identify and support programs, including: Social Justice Grant Program, Project Change Scholarship, Police Athletic League of North Miami, 5000 Role Models and Miami Dolphins Police and Youth Conference, RISE Leadership Programs, CommUNITY Tailgate and Unity Day.

The Dolphins will work to provide funds to high school students who are participating in programs that positively impact the community.

Miami will host a conference at Hard Rock Stadium designed to promote positive interaction between youth and law enforcement.

There will be a 10-week program in which high school students learn about the history of race and sports, the power of sports to drive change and how they can become leaders in improving race relations.

Miami will foster dialogue between community leaders, youth, coaches and law enforcement in tailgates prior to each home game.

And the Dolphins will host a town hall meeting featuring community leaders, law enforcement and educators with a shared goal of improving race relations and bringing people together under the unifying values of sports.

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Have you visited The Daily Dolphin Facebook Page? It’s really, really good


ICE Phoenix removes previously deported Mexican national wanted for kidnapping

Source: ICE Phoenix removes previously deported Mexican national wanted for kidnapping


ICE Phoenix removes previously deported Mexican national wanted for kidnapping

ICE Phoenix removes previously deported Mexican national wanted for kidnapping

PHOENIX – A Mexican national wanted in his native country for kidnapping was deported Friday by U.S. Immigration and Customs Enforcement (ICE) Enforcement and Removal Operations (ERO).

Jaziel TIENDA-Ibarra, 30, was transferred to the custody of representatives from Mexico’s Procuraduria General de la Republica (PGR) and Mexican immigration officials by ERO Special Response Team (SRT) officers at the Nogales DeConcini Port of Entry.

Ibarra a.k.a El Lino, has come into DHS custody several times. ICE removed him in 2006 following his conviction of illegal entry after serving 90 days in federal prison. In 2007, 2009 and 2011, he was removed by the U.S. Border Patrol (USBP), and most recently Ibarra came into ICE custody in September after a U.S. District Judge sentenced him to time served and supervised release for 12 months. Ibarra spent nearly one month in ERO custody before his removal Friday.

According to two Mexican arrest warrants issued by the Mexican Attorney General, Ibara, is allegedly involved in two separate kidnapping investigations that occurred in 2013 and 2016, both occurring in the state of Tulancingo de Bravo, Hidalgo, in Mexico.

“ICE is focused on identifying, arresting and removing public safety threats, as well as individuals who have violated our nation’s immigration laws, like this previously deported alien,” said Henry Lucero, field office director for ERO Phoenix. “Our communities are safer when foreign nationals who pose a threat to public safety are removed from the streets.”

ICE is focused on removing public safety threats, such as convicted criminal aliens and gang members, as well as individuals who have violated our nation’s immigration laws, including those who illegally re-entered the country after being removed and immigration fugitives ordered removed by federal immigration judges.

Since January, ICE arrests comprise over 70 percent convicted criminals. Of the remaining individuals not convicted of a crime, approximately 70 percent have either been charged with a crime, are an immigration fugitive, or have been removed from the United States and illegally re-entered – reflecting the agency’s continued prioritization of its limited enforcement resources on aliens who pose a threat to national security, public safety and border security.

2018 Honda Accord 2.0T Automatic

Instrumented Test

2018 Honda Accord 2.0T Automatic

Zen simplicity with a side of sportiness.


After our first exposure to the all-new 2018 Honda Accord, it was clear the inherent goodness that has landed the model on our 10Best Cars list a record 31 times not only remained intact but was elevated. With the latest Accord’s integrity confirmed, we now turn to even deeper exposures—including visits to the test track—with the various models in the lineup. First up: a top-spec Touring with a turbocharged 2.0-liter inline-four and a 10-speed automatic transmission.

Spacious and comfortable cabin, torquey turbo four, revised infotainment setup.
Price of Touring trim approaches European rivals’, new turbo four achieved no better real world highway fuel economy than the previous V-6.

Loaded from the Start

The 2018 Accord Touring 2.0T represents the kitchen-sink approach to car buying: By opting for the Touring—at the top of the Accord lineup—you get the larger engine and 10-speed automatic transmission, adaptive dampers, and 19-inch wheels shod with 235/40R-19 Michelin Primacy MXM4 tires. Additional standard features include leather upholstery, a 12-way power-adjustable driver’s seat, heated and ventilated front seats and heated outboard rear seats, a head-up display, rain-sensing wipers, wireless phone charging, near-field device communication, and mobile Wi-Fi hotspot capability. Given that list of goods, it’s clear this Accord has some serious aspirations.


There’s a warm, cohesive quality to the Touring’s interior thanks to the neutral tones, attractive faux-wood trim, and quality materials. Attention to detail abounds, from the way the knurled metal knobs for the climate-control and infotainment systems travel through their detents to the brilliant colors of the low-glare, hi-res center display—taken together, these items give off the vibe of a high-end electronic component. The simplicity of the layout plays a part, too, as the 2018 Accord marks the arrival of a streamlined and easier-to-use infotainment system that once again incorporates traditional volume and tuning knobs. Drivers of all shapes and sizes will find it easy to arrive at the perfect seating position, and those on the larger end of the spectrum will welcome the surplus of head and shoulder room despite the presence of a sunroof. In that respect, it has a leg up on the 2018 Toyota Camry, in which the same drivers complained that the B-pillar and sunroof infringed on their personal space. The tilting and telescoping steering wheel and well-placed pedals add to an impression that the car was designed from the driver’s seat out.

Detuned for Your Pleasure

As Honda fans are likely aware, the turbocharged 2.0-liter in the Accord is a lower-output version of the 306-hp beast found in the Civic Type R. (Read more details on the two engines here.) Detuned to a still respectable 252 horsepower and 273 lb-ft of torque for Accord duty, the inline-four moves the sedan with authority. Full grunt is available at a low 1500 rpm, and the transmission wastes no time in downshifting to meet it at the sweet spot. Tire squeal is available on demand from a stop or a slow roll—and with only the faintest whiff of torque steer. Pushing the Sport button on the console triggers more aggressive throttle and transmission mapping, firms up the adaptive dampers, and quickens the response of the variable-ratio electrically assisted power steering. In this mode the Accord shines as an ideal urban companion in the fight against boring commutes, the 10-speed downshifting intuitively when braking for corners and upshifting transparently under acceleration.

Instrumented analysis at the test track revealed a 5.5-second zero-to-60-mph time and a 14.1-second quarter-mile with a trap speed of 102 mph. To put those numbers in perspective, both are 0.1 second quicker than those of the last-generation (and now-departed) Accord coupe V-6 with a six-speed automatic. It also blows away the Accord’s longtime nemesis, the Camry, as a 268-hp 2017 V-6 XSEexample of that Toyota lagged behind this Honda to 60 mph by 0.6 second and to the quarter-mile mark by 0.5 second. The 301-hp elephant in the room, however, is the all-new 2018 Camry V-6; expect a closer race when we get an opportunity to strap our test gear to one of those.


Ostensibly, Honda opted for the 2.0-liter turbo for reasons of fuel economy, not performance, but the company expects the new Accord Touring’s EPA ratings to come in at only 22 mpg city and 32 mpg highway (versus the 1.5-liter’s 30/38-mpg EPA estimates with the CVT). That’s comparable with the best ratings for last year’s V-6 model, which were 21 mpg city and 33 highway. Indeed, in our highway fuel-economy loop running a steady 75 mph, the new car achieved 35 mpg, which is precisely what the last V-6–powered Accord managed.

Braking performance is par for the class, with the Accord Touring 2.0T consuming 170 feet to stop from 70 mph. That’s an improvement over the 178 feet required by the 2017 Accord sedan with the four-cylinder and continuously variable automatic (CVT) powertrain and just a smidge better than the 172-foot distance of a 2016 Accord coupe V-6. The last Mazda 6 we tested required 175 feet; a 2018 Camry SE with a 2.5-liter inline-four also required 175 feet. While brake feel underfoot is not its best quality, pedal travel and performance is consistent whether leaning on it hard or lightly scrubbing off speed. Grip is largely the same story, the Accord measuring 0.88 g on our skidpad while exhibiting only mild understeer. What the numbers don’t relate is the Honda’s precise turn-in, fluid directional changes, and level cornering that make it such a pleasure to drive.


The Price of Power

While the $36,675 base MSRP of the top-trim 2.0T 10-speed Accord Touring tested here is only $805 more than that of the previous-generation Accord Touring, it also approaches the points where the 2018 BMW 320i ($35,895 to start) and the 2018 Audi A4 ($36,075) begin. That said, the Accord Touring’s biggest competition comes from within. If you don’t mind giving up leather, navigation, and a few other niceties, you can snag an Accord Sport 2.0T for $31,185 with your choice of either the 10-speed auto or—our choice—the six-speed manual. Buyers looking to save even more can step down to an Accord with the turbocharged 1.5-liter inline-four, which starts at $24,445 for the LX and peaks at $34,675 for the Touring. The sweet spot there again is the Sport, which pairs the 1.5T with the six-speed manual for $26,655. The manual is available as a no-cost option on the Sport; all other 1.5-liter Accords come paired with a CVT.

Judged by the numbers and its driving engagement, the 2018 Accord carries on the nameplate’s tradition of being affixed to a holistically developed, honest, and fun family vehicle. That’s impressive at any price.